Do You Put Trust in Vendors’ NoSQL Promises?


Disruptive times lead to disruptive technologies. But moreover, they lead to new buzzwords and thus new “value propositions” for an unsettled clientele who will buy into any promise these vendors make. If you believe those expensive reports that you can buy from companies like Gartner, you will think:

Cloud Computing

You need to run your business in the cloud

“You need to run your business in the cloud”. The advent of what marketers have come to call “The Cloud” (formerly known as “Web 2.0″, or “The Internet”) has started to transform the ways some people think about data. Many vendors trust in “Big Data” becoming the next “Big Paradigm” for software engineering. “Big Data” seems to cry for new data storage technologies, as advertised in this article here: http://www.ncs-london.com/blog/Five-Benefits-of-a-noSQL-approach-to-DBA-management Consider section 4:

4: An end to DBAs

Despite the many manageability enhancements claimed by RDBMS vendors over the years, high-end RDBMS systems can be upheld only with the help of lavish, highly trained DBAs. DBAs are intimately involved in the design, installation, and on-going tweaking of high-end RDBMS systems.

“lavish, highly trained DBAs”. This article assumes that moving away from SQL will make maintaining and managing large amounts of data a piece of cake that your average junior PHP script kiddie can handle.

“Blimey, Dear Rupert! Our customer fancies going to The Cloud with his 20 million transactions per day.”

“Good Lord, Rodney, I believe you are right. We ought to get Clive, our lovely intern youngster on the job. He only costs us a penny a minute.”

People often forget that an average iPhone with 64 GB of memory would have been considered quite “Big Data” 13 years ago, when the average Nokia 3310 could only store 100 phone numbers! 13 years changed a lot in terms of volume, but not that much in terms of software technology. Since then, software engineering has slowly transformed to manage ever larger sets of data, but few companies really need to scale in dimensions where RDBMS cannot scale to. In fact, some database vendors actually went to “The Cloud” with their RDBMS themselves, such as Google App Engine’s Cloud SQL.  And what about Twitter? Well, they’re actually using a MySQL sharded database, which serves them perfectly fine. Just as Instagram uses a sharded PostgreSQL database. Pinterest, another provider for a large “Cloud” application uses sharded MySQL (along with Solr, Memcache and Redis).

RDBMS might not be the optimal choice for some data models (hierarchical, unstructured, document-oriented models). But they are extremely powerful when it comes to manipulating relational data. SQL itself has evolved quite a bit since Nokia 3310 times, when 64 GB of memory was “Big Data”. The differences between Oracle 8i and Oracle 12c are amazing. The same applies to the differences between SQL Server 2000 and SQL Server 2012. Moreover, you can employ the very same DBA for the Oracle 12c job as you could for the 8i job back in the days.

While we are certainly living in exciting times where new technologies lead to new ways of thinking (and vice-versa), we should be sceptical of vendors who promise that we will migrate to the next paradigm within a blink of an eye. Your data might endure longer than the new technology you use to store it.

We should be sceptical of vendors who claim that highly trained maintenance people are the main problem we need to solve. They promise you to cut down on DBA and licensing costs, while hardly anyone even knows about future “NoDBA” and “NoLicensing” costs.

Do you put trust in those vendors’ NoSQL promises? Or do you believe SQL will catch up, and the old elephants can be taught new tricks? I’m curious to hear your thoughts and experiences.

4 responses to “Do You Put Trust in Vendors’ NoSQL Promises?”

  1. Peter Verhas says :

    This is just a good old sales trick. Whenever it is possible hide the TCO and get the customer buy in on low initial costs. Even if most of the TCO goes to other pockets that the sales does not get incentive from, selling whatever at the front makes the cash in and the close of the deal. Dangling later costs are not interesting for the sales drinking his/her tequila at the Bahamas.

    The same story was going on around Y2K when the future of the brick and mortar companies were doomed by the prophets of the time. Books are dead! Everybody will use net computers, desktop PCs are dead. Can you remember those? The same phenomena.

    There are books. There are desktop computers. Even there are horses at some places, though cars can replace their former jobs.

    The same is true for NoSQL and relational databases. There are good uses where RDMBs will serve us long time. At some other places NoSQL databases may be better. And there will be some applications where both of them could be used and these will provide a good place for debate.

    However: when the sales person comes and tells you to cut on the opex of DBAs and RDBMS licenses think about it twice. He may or may not be true. If he is not true, it costs him/her nothing. To you, on the other hand, it may cost your job or even worse, your career.

  2. Mladen Adamovic says :

    They don’t try to hide that they are selling to people who wants to have their heads (and money) in the clouds.

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